#WEKEEPITWILD This Earth Day: Topo Athletic Teams Up with the Conservation Alliance to Help Protect North America’s Wild Places

We believe in protecting wild places for now and for the future. That’s why we are proud members of The Conservation Alliance. Since 1989, they’ve helped to conserve 73 million acres and 3,580 river miles, remove or halt 37 dams, purchase 21 climbing areas, and designate five marine reserves. 

From April 19-25, we’re joining forces with 10 other like-minded member companies to host a coalition sale [insert link here]that supports the Alliance’s work. When you shop at any of the participating brands, your purchase will help to protect North America’s wild places. Topo Athletic will be donating 5% of all online sales as part of this effort to help the Alliance fund and advocate for new protections of mountains, rivers, forests, deserts, trails, parks, and open spaces. 

“We joined the Alliance because we believe in preserving the sanctity of public lands for all to enjoy, and to instill in future generations love and respect for the outdoors,” said Michael O’Brien, Topo Athletic’s marketing director. “As an outdoor brand that caters to a community of outdoor enthusiasts, we believe it’s our corporate responsibility to champion the critical work that The Conservation Alliance and many other organizations are doing to protect our wild places. We are proud to be participating in the Alliance’s annual Earth Day fundraising campaign for the fourth consecutive year and thank all of our customers that help make it a success every year.”

Topo Athletic has participated in fundraising efforts for the Alliance since joining the coalition in 2018. For more information about The Conservation Alliance and other brands participating in their #WEKEEPITWILD event, visit their website.

About The Conservation Alliance

The Conservation Alliance is a coalition of more than 250 like-minded businesses who pool resources to fund and advocate for the protection of North America’s wild places. Since 1989, the Alliance has helped protect 73 million acres of wildlands and 3,576 river miles, remove or halt 36 dams, purchase 18 climbing areas, and designate five marine reserves. To date, they’ve awarded more than $25,000,000 in grants to 211 organizations and they’re just getting started.