Become a Topo ambassador!

As a small (but rapidly growing!) brand, we rely on an expansive network of running communities to glean insights that, paired with 30+ years of footwear design experience, help the Topo fit evolve to deliver the most natural running experience. Our startup status gives us the flexibility to be nimble and adapt quickly, and our ambassador team of record-setting athletes and new runners (plus everything in between!) helps us do just that. The Topo Team has also played a vital role in influencing new design inspirations and pushing social initiatives online and off.

Today, we are excited to open the submission process for our 2018 ambassador team, which will offer two opportunities to help represent Topo: social and local. Check out the descriptions below to find your best fit and follow the links to apply. As with every year, we’re looking for genuine Topo fans that are ready to take their story and influence to a broader audience.

The deadline to apply to either branch is Nov. 13. You are welcome to apply to both, but please note that all local team submissions must be accompanied by a nomination from a Topo retailer/sales rep.

You will receive a confirmation once your application is submitted and all applicants will be informed of their status by Dec. 31.

Thank you for taking the time to share your story with us and good luck!


  • Are you someone who regularly documents your journey on social media so that others can be inspired by your struggles and ultimate successes?
  • Do you have a unique story that has attracted a community of people to follow your athletic narrative?
  • Are you actively looking for ways to provide helpful and engaging content for your followers?
  • Have you adopted a gimmick-free approach to running? Do you strive to not only equip yourself with the best gear, but also invest the time to fine-tune your body’s natural mechanics?
  • If the answer is yes to all of the above, click here to apply for our social ambassador program!



  • Perhaps you’re not someone who regularly documents their athletic pursuits in the social world, but you sure know a lot about shoes and and have a direct channel to the runners in your community because you either work for or are closely connected to a Topo retailer in your area.
  • If you’re a Topo fan that is constantly educating those in your community about the benefits of footwear that encourage a more natural running experience, we want you on the team! Click this link to apply for our local ambassador program.
  • Please note that all applications for local ambassador team require a corresponding nomination from a Topo retailer/sales rep. Nomination forms are due by Dec. 1 and can be accessed here.




8 thoughts on “Become a Topo ambassador!

    1. Hi Heather! We accept Canadian Ambassadors as long as they have a US shipping address. Otherwise, the program becomes cost prohibitive for both Topo and the Ambassador.

  1. Don’t really know any topo athletic sales reps. Is there anyway I can maybe get in contact with a previous sales rep that sold you’re shoes?

    1. Hi Adam, if you don’t know any sales reps and do not have a relationships with a local retailer, you are probably better suited for the social program. Please let us know if this makes sense and we look forward to receiving your application!

  2. Hey,
    so I work as a coach (high school/ private coaching 10k-ultras), I also work part time at a local running store FootTech in Lubbock TX.
    We carry your products and I enjoy putting them on customers feet for the first time and seeing their reactions as they take their first steps in them. I have been running in your shoes for a couple of years now and absolutely love them (I’m excited for the new Magnifly!). I do not know our current sales rep through y’all, but I am an acquaintance with the former Bert Wagner. If I was applying for the local ambassadorship could I get him to nominate me? Or would I need to get our new sales representative or store manager to do so?

    1. Hi Trent, please have your manager at Foot Tech nominate you. All retailers should have received an email with instructions on how to do so. If for some reason they did not receive the email you can have them reach out to for more info. Thanks for your support and good luck!

  3. I live in London . I am switching shoe brand from Salomon to Topo on my next trail race because I want my toes to splay during run
    I would like to apply for social ambassador for Topo . Is the application can be considered for UK residents

    1. Hi Arlene, thank you for your interest in Topo! Unfortunately, the Ambassador program is only open to US and Canadian (with exceptions) residents only. However, I encourage you to contact our representative for UK distribution to find out how you can purchase a pair of Topos in your area. He can be reached at Thanks again and please let us know if you have any other questions.

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